Advertising and PR Courses: A Comprehensive Guide to Marketing

AAFT India
2 min readJun 27, 2022

Advertising is the process of one person or a group convincing the masses that they should buy a product or share an idea with them. The aim of advertising is to create mass awareness and promote a product’s benefits. It persuades people to spend their money in a way that benefits the advertiser. There are many options available for advertising courses in India.

Public Relations can be defined as the process of managing communications between an organization and its public, especially as concerns providing information about an organization’s products, services, and other aspects of its business to journalists/media representatives, opinion leaders, and customers. PR functions may involve various activities such as strategic planning, media relations, publicity events, and social media management.

Advertising and PR are certainly not the same things. Advertising is a form of promotion that delivers the message directly to the customer, typically through one or more of several mass media channels. On the other hand, PR is about getting publicity for a product or service, by creating favorable public relations with journalists and editors. Anyone willing to pursue a diploma in pr and Events can start off their career in the field with the help of it.

The most popular advertising methods include Display ads, PPC advertising, and email marketing. It is necessary to understand how they work and how they can be used in your business marketing strategy.

Advertising course is for people who are innovative and think beyond the box. It is the practice of employing paid media to raise awareness of a brand, product, or service. It is one of the earliest forms of marketing. As the digital era began and the internet became a necessity, advertising was divided into traditional and digital advertising.

The sale of items and services through online methods or platforms is called a digital

commercial break. When it comes to selling things, digital advertising is more flexible and accurate. People today are mostly connected to the internet via smartphones, computers, or smart home gadgets. Digital advertising follows you wherever you go.

Television, print, and radio are examples of traditional advertising. These types of ads are not popular with millennials and Gen Z. This is an old form of advertising, but it is still widely used. Print advertising is the most successful form of advertising that will continue to be popular in business. Many people still want to read commercials in the newspapers, watch TV, watch commercials, and listen to the radio. Can be used in all areas, rural and urban. Even those without the internet can use it.

--

--

AAFT India

With over 30+ years of experience in the field of media and arts education, AAFT has established itself as a leader in the industry.