What Are The Career Options After A Media And Mass Communication Degree?

AAFT India
3 min readMar 24, 2023

If you have recently completed your media and mass communication degree, congratulations on your accomplishment! Now, it’s time to start thinking about your career options. With the rapid growth of the media industry, a degree in media or mass communication offers a variety of career prospects for interested students. In this article, we will explore some of the popular career options available to you.

Journalist

Students can work in the field of journalism and work on newsworthy stories. The field is diverse they can work in copywriting or as a news presenter or work in the Production Control Room (PCR). You can work for newspapers, magazines, television channels, and online media outlets, or even start your own blog. A mass media course equips you with excellent writing skills, communication skills, and the ability to tell a story. You can specialize in areas such as political journalism, sports journalism, investigative journalism, or entertainment journalism.

Public Relation Officer

A Public Relations Officer or PRO is responsible for the branding and publicity of an organization/person or even multiple clients. You will be responsible for managing the reputation of a company or an individual. You will need to create and implement communication strategies that promote the organization’s image. You can find public relations jobs in a variety of industries, including corporate, non-profit, government, and entertainment.

Advertiser

Advertising is another popular career option for media and mass communication graduates. Your job will involve creating and executing advertising campaigns for a variety of products and services. You will need to have excellent communication skills, creativity, and the ability to understand consumer behaviour. Advertising jobs can be found in advertising agencies, marketing departments of companies, or in-house creative departments.

Film and Television Producer

A student can also work as a film director. In the media courses, there are many such subjects that can bring out the director in students. Basically, you’ll be creating, producing, and directing films, television shows, and commercials. It is essential that you have excellent storytelling skills, creativity, and the ability to work well under pressure. Film and television production jobs are available in production companies, television networks, and advertising agencies.

Media Planner

A media planner creates plans for advertising campaigns. They create the idea and make a plan to translate it into achievable goals. The media planner decides which social media platform to choose to advertise the product. They conduct market research and analyse and interpret data.

Content Creator

Content creation is another popular career option for mass communication graduates. As a content creator, you’ll be responsible for creating content such as blog posts, articles, videos, and social media posts. You will need to have excellent writing skills, creativity, and knowledge of social media platforms. Content creation jobs can be found in media outlets, advertising agencies, and digital marketing agencies.

Radio Jockey

If you have a passion for radio, a career in radio jockeying might be for you. You will be responsible for hosting a radio show, playing music, and engaging with listeners. You will need to have excellent communication skills, a good voice, and the ability to think on your feet. You can get radio jockeying jobs on radio stations.

Conclusion

A media and mass communication degree offers a wide range of career options, from journalism and advertising to event management and content creation. The key to success in any of these fields is to have excellent communication skills, creativity, and the ability to adapt to new technologies and trends in the industry. By joining the right media school and getting the right skills, the opportunities for a fulfilling and successful career in media and mass communication are endless.

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AAFT India

With over 30+ years of experience in the field of media and arts education, AAFT has established itself as a leader in the industry.